Kaleio - Maskiert und Markiert
Illustration for an article in «Kaleio - Das Magazin für Mädchen und den Rest der Welt».
Using the example of a shopping street, the text explains how brands work.
Every company wants to communicate a certain image of itself. In some shops, the products are stacked wildly on top of each other. For others, they are bedded on velvet and displayed behind showcases. Some advertise with bright colors; others are elegant or mysterious.